Highland Heights Green Task Force – Serving the Greater Hillcrest Communities & Beyond

Living Green:

Book: Cradle to Cradle

Book cover: Cradle to Cradle. Image of car created from type, then flipped to mirror itself.

Author: William McDonough

Sub Title: A manifesto for a radically different philosophy and practice of manufacture and environmentalism

Description: The phrase “reduce, reuse, recycle” urges everyone to do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide for something new. They could safely re-enter the environment as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are).

Link to Purchase: At Amazon
More from this Author: William McDonough